Enrique Santana Speaker Wrap up!
Creating Advertising Videos for use on Social Media
Enrique Santana was our speaker for Wenesday, January 11th, discussing the use of social media platforms for video. He discussed how using various apps allows even a smart phone to become a broadcasting station! App such as Youtube Capture allows you to use a google account to sign in and start recording and uploading videos, simultaneously posting to Facebook, twitter google+ and Youtube. You can apply automated tools like color correction and stabilization (to fix camera shake), trim the start and finish as well as even add a soundtrack from a list of music styles.
"This is the latest thing right now, everyone is into broadcasting. Its just another new form, latest form of social media interaction"
Enrique also talked about how to became a certified Youtube Partner, where they teach you to about monetizing your videos via building a subscription base of viewers; the predominate metric for youtube monetization. He says to not be discourage if its a slow start.. its supposed to be.. you are building a subscriber base with your content. Getting 100 subscribers can be long but it represents a milestone.
For Photographers, Enrique suggested that one records their photo editing techniques, effectively recording the work that you are already doing.
Enrique walked us through the encoding progress as well as Youtube’s own online editing, color correcting, and stabilizing image processors to help get the best out of your videos. Enrique suggested to keep your videos less than 15 mins as youtube caps the minutes for new subscribers. Since youtube is tied to Google, you get analytics to track viewing habits of your viewers. Enrique also emphasized the importance of Keywords.
Enrique showed us some free apps to help with more elaborate broadcasts (2 or more cameras), one called Open Broadcasting Software. https://obsproject.com. Another was called restream which is a cloud multi streaming service that allows its users to broadcast live content to multiple streaming platforms including Youtube, Twitch, Beam, and Ustream simultaneously. https://restream.io.
Contact Enrique Santana if you will like to be consulted on how to start a streaming channel with your content, and enter the world of social media broadcasting!
Santana Is a Designer, Director, retail TV commercial producer, editor and animator with 10+ years experience in corporate marketing, Branding, rebranding, and Social media. He has deeply rooted advertising knowledge, including TV, Video Production, Motion graphics creation, animation, bring, corporate catalogs design, in-store Pop, corporate executive Powerpoint Specialist expert (Fortune 500 level), etc.