Browse through our blogs to read recaps of our speakers and event as well as any Photography related articles! Have something you will like to publish? Send an email to Presdient@allvalleypp.com.
Michael Collins was our Workshop instructor for our march 10th workshop. Lasting from 10am-4pm, he was able to asses the group's skill level and adjust his instruction to suit the group.
He began with his philosophy of Keyboard shortcuts, and demonstrated throughout the class the wisdom of their efficient workflow. He went so far as to furnish printed index cards with the most commonly used keyboard shortcuts (Both sides of the card!).
He then walked us through the selection and cutout tools that photoshop is famous for, however he covered new features. For instance Quick selection has been round since CS 3 but now features a "Select Subject" option for medium to coarse selection; way faster and less tedious than Magic Wand. For the medium to fine selection of the same subject, he had us switch to Quick Mask for a more intuitive approach to isolating the subject. Of course this was all done using his constant use of keyboard shortcuts, sharing some precious tidbits. For instance, hitting a tools keyboard shortcut and then hitting option lets you cycle nested tool options. Collective gasps heard everywhere!
For our more beginner students, he went over setting and saving your photoshop workspace. The differences of using the legacy and new "New Document" menu selection available in preferences. Also how to disable the "Start" workspace when no documents are open... which even fooled some of the more experienced users!
Continuing on with creating more detailed selections, he utilized them to mask adjustment layer corrections. Then he graduated the selection to a Clipping mask for added flexibility.
This evolution from defining basic toolsets to using them in a goal oriented exercise helped show the tool's use in context rather than abstract.
Of course no lesson in selections and cutout end without creating your own custom brush!
Other areas covered were like extensive use of Adobe Bridge and Michael's experience of using Photoshop and Bridge in lieu of Lightroom. How disabling the scrubby zoom feature can save your vision! The importance of Color Depth resolution (8bit vs 16 bit) when editing an image. Of course a Michael Collins workshop doesn't end without a giveaway from his sponsor Millers Professional Imaging! Walter Wright was the winner!
The workshop format allowed more in-depth coverage of the App and allowed participants to help each other out. This helped users of varying skill sets to not feel lost while allowing the more advanced users to help out other students. As many found out from this workshop, even our experienced users picked up tidbits that only come from being around an instructor, like Michael Collins, who have years of experience of not just using the app, but also teaching. Whether its our past workshop instructor in macro photography, Fine Art photographer Monica Royal showing us indoor constant-light macro photography (So you can immediately see what you get). Or our recent Nick Seth Smith's Focus Stacking workshop which exposed us to the different applications from food photography to landscape photography, and also how software has allowed for a seamless composite of the stacked images.
These workshops allow for some added camaraderie as well as a more in-depth look at the subject matter that our monthly meetings can only touch on. Visit Michael Collins Website to see his galleries and what he's up to. While on the subject or workshops, for more in-depth 5 day workshops visit PPC's West Coast School site.
Enrique Santana Speaker Wrap up!
Creating Advertising Videos for use on Social Media
Enrique Santana was our speaker for Wenesday, January 11th, discussing the use of social media platforms for video. He discussed how using various apps allows even a smart phone to become a broadcasting station! App such as Youtube Capture allows you to use a google account to sign in and start recording and uploading videos, simultaneously posting to Facebook, twitter google+ and Youtube. You can apply automated tools like color correction and stabilization (to fix camera shake), trim the start and finish as well as even add a soundtrack from a list of music styles.
"This is the latest thing right now, everyone is into broadcasting. Its just another new form, latest form of social media interaction"
Enrique also talked about how to became a certified Youtube Partner, where they teach you to about monetizing your videos via building a subscription base of viewers; the predominate metric for youtube monetization. He says to not be discourage if its a slow start.. its supposed to be.. you are building a subscriber base with your content. Getting 100 subscribers can be long but it represents a milestone.
For Photographers, Enrique suggested that one records their photo editing techniques, effectively recording the work that you are already doing.
Enrique walked us through the encoding progress as well as Youtube’s own online editing, color correcting, and stabilizing image processors to help get the best out of your videos. Enrique suggested to keep your videos less than 15 mins as youtube caps the minutes for new subscribers. Since youtube is tied to Google, you get analytics to track viewing habits of your viewers. Enrique also emphasized the importance of Keywords.
Enrique showed us some free apps to help with more elaborate broadcasts (2 or more cameras), one called Open Broadcasting Software. https://obsproject.com. Another was called restream which is a cloud multi streaming service that allows its users to broadcast live content to multiple streaming platforms including Youtube, Twitch, Beam, and Ustream simultaneously. https://restream.io.
Contact Enrique Santana if you will like to be consulted on how to start a streaming channel with your content, and enter the world of social media broadcasting!
Santana Is a Designer, Director, retail TV commercial producer, editor and animator with 10+ years experience in corporate marketing, Branding, rebranding, and Social media. He has deeply rooted advertising knowledge, including TV, Video Production, Motion graphics creation, animation, bring, corporate catalogs design, in-store Pop, corporate executive Powerpoint Specialist expert (Fortune 500 level), etc.